About Us
A Legacy of Passion, Craftsmanship, and Innovation
LALI Jewels is more than just a brand—it is a testament to the vision, dedication, and artistry of two brothers, Arun and Adam Bassalali. As third-generation jewelers, the Bassalali Brothers grew up immersed in the world of fine jewelry, learning the craft, business, and values that would shape their future.
With a deep-rooted passion for exquisite design and craftsmanship, Arun and Adam set out to build something extraordinary. In 2015, they launched LALI Jewels, combining their expertise with a fresh perspective on the evolving jewelry industry. What began as a small venture has since flourished into a distinguished name in the jewelry market.
Growing Legacy
From the start, the Bassalali Brothers prioritized three key elements—innovation, quality, and service. Their keen eye for design, coupled with a relentless drive to provide retailers with unique and high-quality pieces, has positioned LALI Jewels as a trusted partner for jewelers worldwide. Today, their collections span Precious, Semi-Precious, and Diamond fashion jewelry, offering styles that cater to every taste, from timeless elegance to contemporary glamour.
Through years of hard work and an unwavering commitment to excellence, Arun and Adam have propelled LALI Jewels to new heights. Their brand is now recognized at prestigious industry events, including the JCK Las Vegas Show, where they showcase their latest designs alongside the finest names in the jewelry world.
But beyond their success, the Bassalali Brothers remain grounded in their mission—to uphold their family’s legacy while pushing the boundaries of design and innovation. Their journey is one of resilience, creativity, and a deep respect for the artistry of fine jewelry.
Join the LALI family
LALI Jewels is more than just a brand—it’s a community of retailers, jewelers, and customers who share a love for beautiful craftsmanship. Whether you are an established partner or discovering LALI for the first time, we invite you to be part of our journey.
Thank you for supporting our vision, and we look forward to continuing this legacy together.